DIY Vehicle Merchandising

Take control of your dealership photography with Auto Focus’s SnapStudio™ software—empowering your staff to capture, enhance, and publish buyer-ready inventory photos quickly and cost-effectively.

Use Your Own Staff


Auto Focus gives your dealership the tools and training to run photography in-house. Your team can capture high-quality vehicle photos using smartphones or tablets and upload them directly to SnapStudio™ for enhancement and distribution. This approach eliminates scheduling delays with outside vendors and puts your merchandising process fully under your control.

Cost-Effective Merchandising


By leveraging your own staff and SnapStudio’s automation, your dealership saves time and reduces costs without sacrificing quality. Vehicles move from lot to listing faster, using resources you already have on hand. It’s a budget-friendly way to keep your online showroom fresh and competitive, while still delivering professional results that attract buyers.

Top-Tier Technology


SnapStudio powers your DIY merchandising with the same advanced technology we use in our professional services. AI enhancements, backgrounding, and workflow automation ensure consistency and polish across every listing. This reduces variability in photo quality and guarantees that your team produces professional-grade images, no matter who’s behind the camera.

Dealer-Controlled Merchandising With Professional Results

Auto Focus understands that some dealerships want the flexibility to handle merchandising in-house. With our Do-It-Yourself solution, your staff can take charge of photography using devices you already own—like smartphones or iPads—while relying on SnapStudio™ for professional-grade enhancements. This model puts scheduling, costs, and efficiency in your hands while still delivering top-quality visuals that meet Auto Focus standards.


We don’t just hand you software and walk away. Auto Focus helps implement the system, provides training for your photography personnel, and offers ongoing support to continually improve photo quality and processes. The result is a dealership-controlled workflow backed by professional technology and expertise—giving you the best of both worlds.

See Our DIY Vehicle Merchandising in Action

Use Your Own Staff

Dealerships know their own operations best, which is why Auto Focus empowers you to run photography internally. With SnapStudio™, your team can easily capture vehicle images using everyday devices like smartphones or tablets. Uploads flow directly into the platform, where enhancements and distribution are handled automatically.


By eliminating the need to schedule outside vendors, you gain full control over timing and workflow. Vehicles can be photographed and listed as soon as they hit your lot, reducing downtime and improving inventory turnover.

Cost-Effective Merchandising

Outsourcing photography can be costly and time-consuming. The DIY solution saves money by leveraging your existing staff while still delivering professional results through SnapStudio’s automated enhancements. You avoid extra service fees while still maintaining a polished, buyer-ready online presence.


The efficiency of same-day photo capture and publishing keeps your listings competitive. It’s a scalable solution that allows smaller dealerships to achieve big-dealership merchandising quality—without the overhead.

Top-Tier Technology

What sets Auto Focus apart is the technology behind SnapStudio™. Even when handled by your in-house team, our AI-powered platform ensures consistent, professional results. Advanced background replacement, lighting corrections, and quality checks reduce variability and keep your listings polished.


This combination of dealership control with enterprise-grade tools gives you reliability and efficiency at every stage. Your team gets the freedom of DIY, while your customers see only professional-quality listings that inspire trust and drive engagement.

Testimonials

    Hear what our clients have to say about Auto Focus.

Hi Tech Motorcars


"Working with AutoFocus has been a game changer for our dealership. First impressions are everything – and their photographs/video makes our inventory stand out online. The attention to detail, fast turnaround times, and consistent quality exceed our expectations."

Covert Family of Dealerships


"I highly recommend AutoFocus without any hesitation he will out serve any other provider in service currently. The picture quality, communication and attention to detail he provided was over and beyond what we have had by numerous other services in the past years"

South Point Dodge


"Reece, Joaquin and the Auto Focus team are great!


They work hard, take excellent photos and are RELIABLE. A lost art in these days but these guys have it down."


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